Seagram's Vodka has just launched a new TV ad campaign playing on the well-known rivalries in the NFL. They have Bears/Packers, Patriots/Dolphins, and Eagles/Giants so far. The premise is that the team namesakes trash-talk one another saying silly things to anger one another. A bear yells at a block of cheese, a portrait of some old statesman argues with Flipper, etc. The marriage of the product to theme is obvious. What goes with football? Booze. What make trash talk that much better? Booze. What goes with angry fan riots at games? Booze. Vodka is just the thing to push confrontations over the edge.
The ads are pretty tame compared to what I imagine happening when rivals have been boozing in the parking lot all morning. Admittedly, my imagination runs a bit more wild than the average, but I dont think a vodka-fueled BBQ fork shanking is out of the question. I basically daydream a battle of Gladiator-like proportions breaking out in the tailgating area. Each participant clutching a handle of Seagram's in one hand and brandishing a grilling utensil in the other. The trash talk escalates into all our war. That's just me though.
The ads are pretty tame compared to what I imagine happening when rivals have been boozing in the parking lot all morning. Admittedly, my imagination runs a bit more wild than the average, but I dont think a vodka-fueled BBQ fork shanking is out of the question. I basically daydream a battle of Gladiator-like proportions breaking out in the tailgating area. Each participant clutching a handle of Seagram's in one hand and brandishing a grilling utensil in the other. The trash talk escalates into all our war. That's just me though.
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